If you are in business, you have certainly come to understand how important it is to keep the customers you already have. After all (and you have surely heard it said before, but it is always worth repeating!), 80% of your business comes from 20% of your customers. This means that it is extremely important to keep this “20%” happy enough that they keep coming back for more, and it is important to convert new customers into repeat users!

One area where a lot of businesses fail is by focusing too much on the new trying to get them in and trying to get them to come back. While new customers are important, they should not be your first priority, as they are not your major source of profit.

There are plenty of ways to keep your repeat customers happy, but finding out what they have to say is one of the best ways to keep them coming back! If you get to know your customers, you will be able to find out their opinions on different things you are doing with your business. Find out what they like about the way you run things, and find out what they would like to see changed. Although large businesses are unable to get to know their customers as individuals, there are still a lot of ways for them to “get to know” their customers; of course, good customer service is one way, but also consider having customer surveys and online response forms.

Once you have built a good foundation for keeping your current customers happy and loyal, you can begin to go after new customers. Advertising is a great way to get new customers in, but advertising alone will not help you keep new customers; you need to also create a sense of loyalty. If you are a small business, you will continue to grow as long as you take the time to get to know your customers as individuals. And for large companies, by creating a sense of community and familiarity with new customers, you will ensure that they will keep coming back.

Failure and success in business are both easy; but success just takes learning how to keep your customers coming back, and it is a lot more profitable than failure!

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