If you have ever thought of writing a book, you may have also heard people lament “the current state of the publishing industry,” talking about how difficult it is these days to get published, and how difficult it is for those authors who have gotten published to also experience good sales numbers – and all these laments might have led you to ask the question of whether or not you would be better off self-publishing your book. Without question, this is a complicated issue, but while there is no blanket statement that will answer this question for everyone at once, there are a few specifics that can help you answer this question for yourself, depending on what it is that you are interested in writing.

The first thing to be aware of is that a traditionally published book has a much greater chance of reaching a broad audience, but if you are a businessman or businesswoman, wanting to write a book for other businessmen and businesswomen, you will be in great shape to self-publish if you (or your business) has a broad reach, and is well-known.

On the other hand, you will put yourself at quite a disadvantage if you are a nonfiction writer who does not have a broad network of business partners, clients, and customers and are wanting to self-publish a book, as you will have a hard time getting anyone to see you as an “expert,” which will hamper your ability to spread the word of the book.

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And the answer to this question is somewhat up in the air for fiction writers thinking about self-publishing; if you know other writers who can help you promote the book, you have a shot at finding great success through self-publication – but at the same time, you also risk no one knowing about the book, and the whole experiment ending in failure!

In the long run, going the traditional publishing route is often your best bet - but if you feel you can get the word out there about a self-published book, or if you need to get a book of yours to print more quickly than you could through a traditional publisher, the risk of self-publishing can sometimes give you great rewards!

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